Innovation Saskatchewan Article
The Best Raffle Platform in the World
Sean O’Hagan was looking for a business opportunity when he attended the World Junior Hockey tournament in Saskatoon, Saskatchewan in 2011. He was amazed at the participation and the size of the 50/50 jackpot at the event and he wondered what would happen if the winner was not there to collect the prize. He also marveled at the number of volunteers required to sell the tickets and organize this fundraising initiative.
That’s when O’Hagan developed the idea for Tap 50/50, the best raffle program in the world. Fundraisers can sell 50/50 or Chase the Ace tickets to audiences at an event or at home. People can purchase tickets with a credit card and they will be notified when the draw is complete so they can check their numbers, even if they are no longer at an event or they have purchased their tickets from home.
Fundraisers enjoy the platform as it increases the ease of ticket sales, requires fewer volunteers, and allows for people to be notified when they win. Clients such as SaskTel Centre (The Rush and The Saskatoon Blades), The Saskatchewan Jazz Festival, Persephone Theatre, Wyant Group Raceway, and The Kinsmen Club are all seeing the benefits of using the system.
Saskatchewan is uniquely positioned to offer the service, as the provincial gambling regulations allow for the online sale of electronic tickets delivered by email. Tap 50/50 also adheres to national online gaming standards.
“Non-profit and sports organizations may try to sell raffle tickets on their websites, but many of them get shut down,” O’Hagan shares. “Their system is not secure enough for those types of transactions and they do not comply with gambling regulations. Our system is one of the only approved systems in Saskatchewan and we are moving into other provinces.”
Tap 50/50 continues to work on ways to incentivize members of a sport team or charitable organization to sell more tickets. “Further we use analytics to optimize a raffle’s pricing structures, stretch an organization’s marketing dollars by providing tools to capturing player information and early sales for subsequent raffles, and streamline the process of getting regulator approval” shares O’Hagan.
“We love working with organizations to help them achieve and surpass their fundraising goals. Tap 50/50 is making the raffle fundraising process secure, easy and fun.”